How SEO Works
A 3-Minute Guide for Beginners
Search Engines care about two things:
- 1.The “Stuff” that’s on your pages (text, images, etc.)
- 2.How many other pages are linking to your pages (these are called "Backlinks")
Good Content + Lots of Backlinks = Great Rankings!
What is “Good Content”?
Google likes pages that:
Have lots o’ text
Ideally 1,000 words or more, and it all has to be original (sorry, no copying).
Contain Relevant Keywords
But aren’t stuffed to the brim with them.
Keep users engaged
The longer you can get people to stay on your page and engage with your content, the better.
Cite Their Sources
If you used information from someone, drop a link to them.
A little example
1 Main headline
Should contain your keyword, and be in <h1> tags. Nothing else should be in <h1>tags!
2 Subheadings go in <h2> tags
Should contain your keyword, and be in <h2> tags. Nothing else should be in <h2>tags!
3 Page Title
Should contain your keyword, and should be no longer than 70 characters.
4 Text contains your keywords
But isn’t stuffed with them.
Backlinks & Stuff
The other half of the SEO picture
All Backlinks Aren’t Created Equal
The more important the site, the more valuable the backlink
A site that has lots of other sites linking to it.
Not so important E.g. The typical blog
Very important E.g. CNN, Amazon, The New York Times
Want to know how important a site is?
Step 1. Enter a URL.
Step 2. Look at the Domain Authority of the site (abbr. DA)
Things not to do:
Don’t steal text/content from other pages
Google can tell.
Don’t stuff your articles with keywords
Use them only a little more frequently than you would naturally.
Don’t buy backlinks
Google can generally tell.
Don’t put invisible keywords somewhere on your page
Google hates that.