How SEO Works
A 3-Minute Guide for Beginners
Search Engines care about two things:
- 1.The “Stuff” that’s on your pages (text, images, etc.)
- 2.How many other pages are linking to your pages (these are called "Backlinks")
Good Content + Lots of Backlinks = Great Rankings!
What is “Good Content”?
Google likes pages that:
-
Have lots o’ text
Ideally 1,000 words or more, and it all has to be original (sorry, no copying).
-
Contain Relevant Keywords
But aren’t stuffed to the brim with them.
-
Keep users engaged
The longer you can get people to stay on your page and engage with your content, the better.
-
Cite Their Sources
If you used information from someone, drop a link to them.
A little example
-
1 Main headline
Should contain your keyword, and be in <h1> tags. Nothing else should be in <h1>tags!
-
2 Subheadings go in <h2> tags
Should contain your keyword, and be in <h2> tags. Nothing else should be in <h2>tags!
-
3 Page Title
Should contain your keyword, and should be no longer than 70 characters.
-
4 Text contains your keywords
But isn’t stuffed with them.
How do you choose the right keywords?
Backlinks & Stuff
The other half of the SEO picture
Google likes sites that have lots of backlinks because it means they’re likely more reputable.
What’s a backlink, again?
When any site links to your site, that’s a backlink. Example: Visit DavesWidgets.com
The more backlinks, the better!
All Backlinks Aren’t Created Equal
The more important the site, the more valuable the backlink
A site that has lots of other sites linking to it.
Not so important E.g. The typical blog
Very important E.g. CNN, Amazon, The New York Times
-
Want to know how important a site is?
-
Step 1. Enter a URL.
Step 2. Look at the Domain Authority of the site (abbr. DA)
-
0-30 DA
Not very
important -
30-50 DA
A little
important -
50-70 DA
Relatively
important -
70-100 DA
Super
important
So how do you get backlinks?
You have to do something worthy of someone linking to you. There are millions of ways, but here are a few:
-
Write Awesome Articles
Ideally 1,000 words or more, and it all has to be original (sorry, no copying).
-
Make cool infographics
Stuffed with awesome, sharable data that people can link to on their websites.
-
Create informational videos
The more wide-reaching and easy to watch, the better.
-
Make “Top 10” List Posts
e.g. "Top 10 Reasons to Buy a Galaxy S Instead of an iPhone" or "10 Ways to Start Social Networking Effectively".
Then, once you’ve made
awesomely linkable content, you have to
Promote It!
Some ideas:
- 1. When you cite a source, contact them and let them know they’re in your article (and ask for a backlink).
- 2. Share on Social Media (duh).
- 3. Reach out to bloggers in your niche and kindly beg them to share your post on their site.
Things not to do:
-
Don’t steal text/content from other pages
Google can tell.
-
Don’t stuff your articles with keywords
Use them only a little more frequently than you would naturally.
-
Don’t buy backlinks
Google can generally tell.
-
Don’t put invisible keywords somewhere on your page
Google hates that.